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At first glance, the PDPA may seem, to most business owners, more like an unwelcome hindrance to the operation of a business and at best, a necessary inconvenience. However, when viewed in the correct light, PDPA compliance actually gives companies the opportunity to allay concerns of data mismanagement and build customer confidence.
Here are 5 reasons how achieving PDPA compliance can benefit your company.
1. Builds Trust & Confidence
Being PDPA compliant means that your company complies with objective standards for the proper collection, use and disclosure of personal data. By doing this, your customers feel assured knowing that their personal data is not being misused if mishandled. This also potentially attracts customers who may have previously been hesitant to share personal data with organisations such as yours. Customers can be assured that they will only receive messages for the purposes that they have consented to and reduces the incidence of unsolicited messages.
2. Gives your business greater control
Getting your business PDPA complaint gives you greater control, both on the client-facing and business-facing fronts. Once fully implemented, the process of gathering and transferring of personal data is clear-cut. On the client-facing front, your customers will understand how their data is being collected, used and disclosed. On the business front, it creates a synergy, where everyone in the organisation, from the front line employees to those at senior management level, understands the importance of appropriate handling of personal data within the company.
3. Opportunity to upgrade technology
Implementing the PDPA may require your company to invest in new technology that will help facilitate compliance (note that the government provides various grants to businesses for this). With appropriate tools for data collection and management, you will be able to analyse the data collected more efficiently to gain further insights into your customers. This, in turn, will enable you to use the data more strategically, providing your clients with targeted marketing material that better reflect their lifestyle or purchasing behaviour.
4. Build long-term relationships
Besides allowing for targeted marketing, the time spent studying customer profiles also helps companies build long-term relationships with their customers. For example, knowing a customer’s birthday, would allow you to send a card or gift, a gesture which, though small, does go some way into building your relationship.
5. Get more out of your marketing budget
Thanks to the PDPA, companies are now required to obtain individuals’ consent before collecting, using or disclosing their personal data. The fact that they agree to be your customers, means that your customers are, by default, a more receptive audience. This helps companies save precious marketing budgets on what they used to spend on an uninterested audience.
By addressing the concerns of individuals about the use of their personal data and by providing businesses with strict guidelines on managing personal data, the PDPA provides the framework that helps reinforce trust in Singapore’s business environment.
There is great value for companies to embrace the PDPA.
Here are 5 reasons how achieving PDPA compliance can benefit your company.
1. Builds Trust & Confidence
Being PDPA compliant means that your company complies with objective standards for the proper collection, use and disclosure of personal data. By doing this, your customers feel assured knowing that their personal data is not being misused if mishandled. This also potentially attracts customers who may have previously been hesitant to share personal data with organisations such as yours. Customers can be assured that they will only receive messages for the purposes that they have consented to and reduces the incidence of unsolicited messages.
2. Gives your business greater control
Getting your business PDPA complaint gives you greater control, both on the client-facing and business-facing fronts. Once fully implemented, the process of gathering and transferring of personal data is clear-cut. On the client-facing front, your customers will understand how their data is being collected, used and disclosed. On the business front, it creates a synergy, where everyone in the organisation, from the front line employees to those at senior management level, understands the importance of appropriate handling of personal data within the company.
3. Opportunity to upgrade technology
Implementing the PDPA may require your company to invest in new technology that will help facilitate compliance (note that the government provides various grants to businesses for this). With appropriate tools for data collection and management, you will be able to analyse the data collected more efficiently to gain further insights into your customers. This, in turn, will enable you to use the data more strategically, providing your clients with targeted marketing material that better reflect their lifestyle or purchasing behaviour.
4. Build long-term relationships
Besides allowing for targeted marketing, the time spent studying customer profiles also helps companies build long-term relationships with their customers. For example, knowing a customer’s birthday, would allow you to send a card or gift, a gesture which, though small, does go some way into building your relationship.
5. Get more out of your marketing budget
Thanks to the PDPA, companies are now required to obtain individuals’ consent before collecting, using or disclosing their personal data. The fact that they agree to be your customers, means that your customers are, by default, a more receptive audience. This helps companies save precious marketing budgets on what they used to spend on an uninterested audience.
By addressing the concerns of individuals about the use of their personal data and by providing businesses with strict guidelines on managing personal data, the PDPA provides the framework that helps reinforce trust in Singapore’s business environment.
There is great value for companies to embrace the PDPA.
